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IIM Ahmedabad institute

IIM Ahmedabad

 Leadership

Business-to-business (B2B) marketing strategies are essential for encouraging innovation, increasing sales revenue, assisting in marketing penetration, and aiding in market entry for any organisation. B2B marketing strategies provide a framework for analysing an organisation’s strategies, identifying synergies with various stakeholders, and building and leveraging company’s core competencies using relationship marketing approach. Given the complex nature of B2B transactions, managers need to understand, learn, and adapt to combat the challenges of the businesses today. In order to do so, managers need to have a comprehensive understanding of various issues such as: understanding organisational needs, segmenting and targeting markets, leveraging marketing channels for competitive advantage, focusing on efficiency and effectiveness, and augmenting sales performance among other things. This programme will offer marketing concepts and tools for segmentation, targeting, positioning, market entry, branding, marketing communication, and managing alliances in a B2B context. Additionally, the programme will offer insights into contemporary issues like social network management, handling downturn, and managing change.

Schedules

The decade following independence in 1947 was witness to a surge of innovative ideas to build a fledgling independent nation into a model democratic state committed to growth with equity in the development of its people. The establishment of Indian Institute of Management Ahmedabad (IIMA) was the outcome of one such innovative initiative.

Led by Dr. Vikram Sarabhai, Shri. Kasturbhai Lalbhai and proactively supported by the then Chief Minister of Gujarat, Dr. Jivraj Mehta, a group of enlightened individuals set up IIMA. This group ably wove together a coalition of five actors - the governments at the centre and the state, the local industrialists, the Ford Foundation and the Harvard Business School, in a true spirit of public private partnership to establish the Institute. 

The constitution for governance of IIMA was different from that for traditional universities. It was set up as an institution that would be managed by a Society, the IIMA Society, created under the Societies Act, for the purpose. The Institute was to be run by the Board of Governors, constituted by the IIMA Society; the Board would have wide representation from all the relevant constituencies to reflect the multifarious needs of a developing nation. IIMA was therefore conceived as an Institute that would be a Board managed institution, free from exclusive control of any one constituency. Thus, operational freedom is an integral part of the DNA of IIMA.

IIMA has consistently been ranked as the number one management school in the country year after year in the last several years. In its latest ranking, The Economist has ranked IIMA at 56 among the top 100 international B-schools in the world that offer full time MBA. The Financial Times (FT) has ranked the two-year post graduate programme in management (PGP) of IIMA in the top ten programmes in the category of Masters Programmes in Management that do not require work experience as pre-requisite for admission. FT reported th
1. Existing and potential mid-to-senior level managers who want to enhance their proficiency in B2B Marketing. 2. Managers who wish to develop, augment, and/or ameliorate their managerial ability to plan, prepare, and operate tactically in B2B marketing domain. 3. Managers who are keen to strengthen their analytical and decision-making skills in B2B domain by obtaining a broad understanding of key marketing and management concepts and practices.
Apply Online: http://eepcrm.iima.ac.in/crm/nomination_form.php