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Rotterdam School of Management institute

Rotterdam School of Management


Your key customers are smarter and more sophisticated than ever. They need – and want – a sparring partner with the ability to work effectively across regions, business units and functions. During our three-day Strategic Account Management programme, you will learn how to manage your customer relationships in this new context, with confidence.


With its mission to be a force for positive change in the world, Rotterdam School of Management, Erasmus University (RSM) has firmly established its reputation over almost 50 years as one of Europe’s most international and innovative business schools. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class portfolio of bachelor, master, MBA, PhD and executive programmes encourage people to become critical, creative, caring and collaborative thinkers and doers. Long before ‘global’ became an important descriptor for business education, RSM’s students, faculty and staff were already reflecting on the diversity of the globalising world and developing the school into a force for positive change through its research, its education and its societal impact. RSM offers a distinct intellectual culture based on the values of being critical, creative, caring and collaborative, and is committed to the UN’s 17 Sustainable Development Goals as a framework for its mission. We believe that leadership can be taught through a combination of intellectual and practical challenges like those encountered when working in diverse teams that can foster creative new approaches in business. And we encourage a flexible, broad and sometimes iconoclastic mindset in business practice and research – from the perspective of being a force for positive change in the world at an individual and organisational level. Our reciprocal and supportive relationship with international companies comes from our long history with them. We were founded by businesses and we view them as strong allies. We treasure these relationships because businesses deliver interaction with our students, either through recruitment, through study projects on real-life business challenges or through providing internships. They also help us to provide relevant and timely executive and organisational development programmes, and give us insights as well as valorisation for our cutting-edge research projects.
You will benefit from RSM’s three-day Strategic Account Management programme if you are a:
• strategic account manager
• strategic account team member
• account executive or senior account manager
• sales manager or sales director responsible for maintaining and growing business with strategic customers
• global account manager, key account manager, or international account manager • manager in a business development role.
• gain a comprehensive understanding of strategic account management challenges from internal and external perspectives
• learn the analytical, strategic and interpersonal skills required to manage key customers in a tough climate, including how to better recognise and define customer issues, and how to effectively communicate key messages across your customers’ organisations
• develop your own action plan, tailored to your business situation
• be coached by leading professors and executives from top firms
• share the latest knowledge and experiences with peers, and extend your professional network.
Apply Now: https://www.rsm.nl/education/executive-education/short-courses/marketing-and-sales/strategic-account-management/apply-now-for-march-2023/