The word strategy has been reduced to cliché in business schools and organizations. The practice and teaching of the strategy and strategic management has progressed in last couple of decades. New tools have developed for strategy formulation and implementation. These tools have become very successful with managers, who are looking for quick fix solutions to problems faced by organizations. These quick fix solutions promise a great deal and managers, across levels, get sold out to these tools, only to realize that in the medium and long run these tools have not added any value to organizations and to other stakeholders. I believe the essence of strategy is not adoption of these tools, though these are important, but essence of strategy is way managers think, it's the way strategists think and approach problems, which separates him/her from others. In fact, strategy cannot be about tools; otherwise it would so amenable to imitations from competitors. Just because strategy is more about thinking, managers do not buy this line of thought because it is not concrete, it does not lead to instant result, it seems to be so common sensical. But very few understand it and even if they do it they cannot articulate as what it is. It is important that managers realize importance of thinking if they want to make difference and create value for organizations.