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Xavier School of Management institute

Xavier School of Management


Conventional wisdom from competitive strategy suggests: to outperform competitors and capture greater market share to sustain profitable growth. These concepts are becoming vulnerable with increasing competition in a globalized world. Traditional tools of industry analysis fail to consider disruptive innovations. Defining industry boundary is a utopian concept nowadays. As a consequence, many star performers of yesteryears are sinking to oblivion. In this ever-changing environment organizations are required to create new market space a.k.a. Blue Oceans. Task for corporate leaders is to seize new growth opportunities and look beyond existing customers, thus make the competition irrelevan


XLRI was founded in 1949 by Fr. Quinn Enright, S.J. in the Steel City of Jamshedpur. Fr. Enright visualized XLRI to be a partner in the liberation and development journey of the independent India with a vision of "renewing the face of the earth". Fr. Bill Tome joined hands with him to bring that vision to fruition. Both, together with the other Jesuit companions, worked tirelessly towards translating the Vision "Renewing the face of the earth" into action.Over many years XLRI has developed its own identity. The hallmark of this identity is, not to walk on the beaten path but to strike new routes; not to benchmark but to be benchmarked, to be second to none but to be the first to respond to the needs of the people and the nation, by taking up the tasks which are bold but necessary which nobody has hitherto taken up.This enterprising and pioneering spirit can be witnessed throughout the history of XLRI.
This program is appropriate for executives who are interested to learn,explore various tools,techniques of Blue Ocean Strategy.The program is particularly tailored for executives who are in charge of business development,struggling to do so in a competitive market space
Filled-in Nominations Forms should reach the MDP Office three weeks before the commencement of the programme. To download the Nomination Form Click Here. https://d3gotytplwg6v6.cloudfront.net/academic-programmes/pdf/MDP-Nomination-Form.pdf. Seats may also be booked by sending your request at mdp@xlri.ac.in or mdpoffice@xlri.ac.in