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IIM Lucknow institute

IIM Lucknow

 Marketing

The Internet in India, as a medium, has gained in strategic importance across most industries and consumer groups. The need to include the Web as a component of strategic marketing is clearly a requirement today. Mobile marketing and developing applications need to be part of the marketing plan as well. This course provides a blueprint for excelling in marketing via the digital route. You will come away with an action plan for integrating digital marketing into your total marketing plan both at tactical and strategic levels.

Schedules

The Indian Institute of Management Lucknow is fourth in the prestigious IIM family of management schools to be established in India after IIM Calcutta, IIM Ahmedabad and IIM Bangalore. The establishment of IIMs was envisioned and initiated by the first Prime Minister of India – Pandit Jawaharlal Nehru.The Institute was established in the year 1984. Since then IIML has touched million lives directly or indirectly through its faculty, alumni and support staff. IIML moulds its students into value driven leaders, managers and global players. The institute undertakes a diverse range of academic activities aimed at creation, dissemination and application of management knowledge and practice.In 2005, IIM Lucknow expanded its area of influence in the realm of management education by becoming the first IIM to set up a satellite campus exclusively for Executive Education at NOIDA in Delhi NCR region.Situated in a city known for its cultural heritage, the campus is spread over more than 190 acres of beautifully landscaped area. With its foundation in the city of “Tehzeeb”, IIM Lucknow as well inculcates human values and professional ethics in the students to help them make a positive impact not just on the nation but on a global platform. IIM Lucknow is an ideal setup conducive to learning, accessibility and excellence.
Participants can be from any discipline/vertical. It is desirable to have at least five years of work experience.
The programme will include cases, interactions with business leaders from the industry and participant presentations, in addition to lectures.
Register Now: http://www.iiml.ac.in/admission/Mdp/mdpRegistration/OTI=