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INDIAN INSTITUTE OF MANAGEMENT BANGALORE institute

INDIAN INSTITUTE OF MANAGEMENT BANGALORE

 Strategy

Strategizing for marketing requires sensitivity to the external market environment, what the organization ‘can do’ and the obtainment of sustainable competitive advantages in the market place. The development of marketing strategies further involves the appreciation of the linkages between marketingstrategy formulation and its implementation, as well as recognizing the role of customer satisfaction and public image. Basic analytic skills to comprehend, analyze markets and competition aid in improving the effectiveness of marketing strategy formulation. The programme attempts to put together such an exposure.

Schedules

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education.  IIMB is an acknowledged hub of academic activity both in India as well as globally. We are recognized as a leading international post-graduate centre of management studies.IIMB is Equis accredited. The accreditation is an indication that recognized institutions satisfy international standards.The Financial Times has rated IIMB's doctoral programme in the Top 50 globally in 2014.For the seventh consecutive year in 2014, IIMB was ranked the best business school in Central Asia by Eduniversal, Paris.IIMB received the prestigious Obama-Singh 21st Century Knowledge Initiative award in 2013. This initiative is aimed at strengthening collaborations and building partnerships between American and Indian institutions of higher education in priority fields.IIMB collaborates with over 114 top B-schools in the world for various research initiatives and student & faculty exchange programs.IIMB has 150+ faculty members, including visiting and adjunct faculty, who are actively engaged in policy formulation, research, case writing and consulting.IIMB's research centres include the Centre for Public Policy, the Nadathur S Raghavan Centre for Entrepreneurial Learning, the Centre for Financial Markets & Risk Management, the Centre for Corporate Governance & Citizenship, the Centre for Software & IT Management, the Centre for Supply Chain Management, and the Centre for Enterprise Resource Planning.We are known for excellence in research and scholarship, global character, values, diversity, and for the impact we make on multiple stakeholders and the society.
Marketing managers involved in strategicdecision making for marketing in multinationals,medium and large sized Indianfirms.
1.Understand the context of marketing strategy in the overall purview of marketing management 2. Illustration of both decision making situations as well as conceptual tools to the process of marketing strategy 3.To enhance the ability of the participants to the process of marketing strategy formulation
Apply Now: https://www.iimb.ac.in/eep/product/141/Competitive_Marketing_Strategy?management=Marketing&addurl=S00430&Ref=IIMBsite