The business world today depicts strong linkages among trade, capital, people, and technology. A large number of organizations which do not internationalize may perish is not a dire prediction but appears to be an inevitable outcome of the one-world management thesis. In many local and global markets, competition would be severe, value addition possibilities transient, and technology edge would be near inconspicuous. Thus, fortunes of most firms rest upon how they adapt their business strategies in an international setting. Particularly, the ability of a firm to customize its product development, pricing, promotion, logistics, finance, human resources, operations, and e-commerce strategies in an international setting will result in sustainable competitive advantage.