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IIM Ahmedabad institute

IIM Ahmedabad


Rural markets are gaining importance in emerging economies. A large number of businesses are involved in the marketing of various products in the rural areas of India and elsewhere. The main objective of this programme is to develop a strong foundation of applied knowledge, concepts, approaches and analytical skills in the participants for successful marketing of products and services to rural consumers and users.


The decade following independence in 1947 was witness to a surge of innovative ideas to build a fledgling independent nation into a model democratic state committed to growth with equity in the development of its people. The establishment of Indian Institute of Management Ahmedabad (IIMA) was the outcome of one such innovative initiative.

Led by Dr. Vikram Sarabhai, Shri. Kasturbhai Lalbhai and proactively supported by the then Chief Minister of Gujarat, Dr. Jivraj Mehta, a group of enlightened individuals set up IIMA. This group ably wove together a coalition of five actors - the governments at the centre and the state, the local industrialists, the Ford Foundation and the Harvard Business School, in a true spirit of public private partnership to establish the Institute. 

The constitution for governance of IIMA was different from that for traditional universities. It was set up as an institution that would be managed by a Society, the IIMA Society, created under the Societies Act, for the purpose. The Institute was to be run by the Board of Governors, constituted by the IIMA Society; the Board would have wide representation from all the relevant constituencies to reflect the multifarious needs of a developing nation. IIMA was therefore conceived as an Institute that would be a Board managed institution, free from exclusive control of any one constituency. Thus, operational freedom is an integral part of the DNA of IIMA.

IIMA has consistently been ranked as the number one management school in the country year after year in the last several years. In its latest ranking, The Economist has ranked IIMA at 56 among the top 100 international B-schools in the world that offer full time MBA. The Financial Times (FT) has ranked the two-year post graduate programme in management (PGP) of IIMA in the top ten programmes in the category of Masters Programmes in Management that do not require work experience as pre-requisite for admission. FT reported th
Senior and middle level managers/executives/officers, handling rural market functions like distribution, product planning, test marketing, new market exploration or those assigned to develop their company's existing market further in rural areas across FMCG, service, and non-farm products. Executives from companies/NGOs exploring new rural markets or trying new products in rural markets or marketing rural food/non-farm products in urban markets will find this programme useful.
Apply Online: http://eepcrm.iima.ac.in/crm/nomination_form.php